Webinar: How to Stand Out on LinkedIn

Published On: June 1st, 2018Categories: Webinar

What makes LinkedIn a networking must for business professionals?

With over 546 million members across 200 countries LinkedIn is the largest business networking platform on the planet. LinkedIn provides an opportunity to build relationships with business leaders, company decision makers, and industry professionals.

For businesses and individuals engaged in Business-to-business (B2B) sales, LinkedIn is long and by far the best social engine for generating leads. B2B marketers report that 80% of leads sourced online are from LinkedIn.

With one in three professionals across the world on LinkedIn and two more joining every second the question remains: How do I stand out on LinkedIn! 

Leslie Hughes, LinkedIn specialist and Principal of Punch Media, joins Kyle Paterson, Bryson’s Director of Culture and Business Development, to answer this very question. It all comes back to creating a strong first impression, generating high quality connections, and developing strategies to nurture relationships that convert into business success.

Click here to access the Webinar: How to Stand Out on LinkedIn slide deck PDF How-to-Stand-Out-on-LinkedIn-Webinar-Notes-Bryson-Insurance

Webinar notes:

  • The new application Leslie is using to source shareable content related to her niche & interest is called GrapeVine6
  • Leslie mentioned our fear of being rejected and other things that get in our way of being in action. I referenced our previous webinar “Creating a Success Mindset” with Rory Sheehan. This webinar will give you tools to get into a powerful mindset that will support taking the actions aligned with creating success.
  • Curious to see a modern and professional LinkedIn profile? Check out Leslie’s -> https://www.linkedin.com/in/leslie-hughes/


Leslie Hughes is a LinkedIn Specialist, a Professor of Social Media and the Principal of PUNCH!media.

Leslie founded PUNCH!media in 2009, and has worked with companies such as TVO, The Children’s Wish Foundation, Investment Planning Counsel and Guardian Life Insurance Company of America to help them develop a solid Social Media presence.

Leslie has been called a “Social Media Guru” by CBC Radio and has also been a guest on CTV’s “The Social” talking about How to Manage your Digital Identity. She is also one of a select number of Canadian’s recognized as a Chartered Marketer by the Canadian Marketer Association.

She has recently launched her book “CREATE. CONNECT. CONVERT”, which is designed to help you own your value and build a powerful professional image (without feeling like you’re bragging).

To connect with Leslie on LinkedIn click here. You can also email Leslie Hughes here -> leslie@punchmedia.ca

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Written by:

Kyle Paterson
Kyle believes that insurance is a tool, when powerfully leveraged best ensures the vision of business leaders and families are realized. Kyle focuses on cyber risk transfer, group benefits, and corporate and individual life insurance solutions.


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