Effective Cash Flow Management During the COVID-19 Pandemic – Video

Published On: April 24th, 2020Categories: Commercial Insurance, COVID-19, Webinar

Cash flow management is important for any business but it is a bigger focus during this COVID-19 pandemic

The urgent focus for businesses now is understanding business risk and viability, protecting employees, and managing supply chain disruption. Responding to the immediate and on-going challenge is critical.

Think like a strategic CFO as we cover:

  • Understanding your Cash Conversion Cycle
  • Forecasting your financial statements – focus on understanding overall cash flow
  • Improving cash flow in your business – where do I start?
  • Will existing cash reserves/financing be enough?
  • Exploring announced government support for businesses

We reference our previous webinar: Federal COVID-19 Relief Programs: Clarity for Ontario Businesses

There was a question about the Canadian Emergency Benefit Account (CEBA) that we wanted to bring clarity to. The question in summary was “If my company applies to the CEBA, does it then prevent us from applying for any other Federal Relief program”?  This individual referenced a line in the application that was open to interpretation. Scott Sonley, our Presenter, has since reviewed the wording and confirmed that the answer is “No, a business can apply for the CEBA and any other Federal Relief Program (Temporary Wage Subsidy, Canada Emergency Wage Subsidy, Business Credit Availability, etc.). The intention of the wording is to ensure a business does not apply for the CEBA twice.”

Presenter Information:

Scott Sonley‘s career began in 2003 at a mid-market Southwestern Ontario firm where he obtained his CPA designation.  Family ties and friends brought him back to the Durham Region when he rejoined the firm in 2008.

Scott specializes in business valuation, transaction effectiveness, litigation accounting and succession planning.

Throughout his career, Scott has developed long-standing committed clients who rely on him for his broad experience in accounting, assurance, and taxation.

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Written by:

Kyle Paterson
Kyle believes that insurance is a tool, when powerfully leveraged best ensures the vision of business leaders and families are realized. Kyle focuses on cyber risk transfer, group benefits, and corporate and individual life insurance solutions.


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